Different Goals, Different Tactics

When I set out to do this 100 day challenge of producing a vlog a day, the only real goal was to create.

Once upon a time, I had intentions of doing a lot more with both blogs and vlogs. While ramping up for that (aborted) plan, I did a lot of reading and research about how to make those things actually work. And by “work” I mean “make enough money to live off of.”

There are a lot of sometimes conflicting bits of advice out there when it comes to such things. Three or four entire industries focus on different aspects of the problem of profitability. Some eschew the idea of profitability completely and tell you to look elsewhere to make a living (they’re generally wrong… and trying to sell you something else).

Vlogging and blogging are key tools in today’s marketplace. Video content (of all types) is a huge asset to any company or campaign. Heck, television has been big business for well over two generations now… if that doesn’t speak to the power (and profitability) of video content, I don’t know what would. (Maybe the YouTubers pulling in six figures in advertising share?)

I’m not marketing this vlog. It’s nowhere near polished or focused enough to warrant the effort that would need to go into making it an earner in any way.

But if you want the only advice that matters for making something successful, here it is:

  1. Create Awesome Stuff
  2. Talk about the Awesome Stuff you’ve created
  3. Keep other people talking about your Awesome Stuff

It is that simple.

Not that any of that is easy, mind you… but it is that simple.

So, regardless of what you want out of it the first step is always creating something. It likely won’t be awesome at first. That’s okay. Just get used to it. Get into the habit of doing something. Then make it awesome.

And then, eventually, you can maybe make a living doing it.

If that’s what you want.

Listen to me ramble on about such things in today’s vlog.

Don’t forget that you have some say over what goes on for the next 100 days… click the big green button below here to get to the page where you can submit topic suggestions and questions (so I know what kinds of things you want to see go on in these videos).

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Self-Image, Coffee is for Closers, An Economic Last Stand, Whiskey Lies, and Other Things

This entry is part 71 of 100 in the series Today's Tidbits

The big non-shock in the feed today is that every level of Comcast is all about sales.

This hot on the heels of an 8+ minute recording of someone trying to cancel their cable service.

All that sales, of course, came at the cost of actual customer service–something cable companies are notoriously bad at to begin with.

Now current and former employees and customers are more or less coming out of the woodwork with their own horror stories from both sides of the phone. It’s utterly terrifying and completely expected.

If we think that Comcast is the only big business doing something like this, we’re wearing blinders. Profit above all else seems to be the modus operandi of the economic powerhouses. I guess it’s served them well enough. It was certainly glorified in the Gordon Gecko era of the 80s, when it certainly seemed good for everyone.

But now the disparity between the top and bottom has grown to historic proportions and the middle class has been squeezed right on out of the equation. All those years of being told it’s good for the rich to keep getting richer–and the general population swallowing that lie (often sweetend with the pie-in-the-sky dream of hitting it big themselves, somehow… the lottery is not a business plan)–is starting to fall apart as the super rich are now on their way to making their own rules.

And that quest for eternal profit continues at the cost of everyone who’s helped supply it.

While Comcast is trying to sell to people who just want to be left alone (or, alternately, annoy and confuse them enough that they give up trying to leave), the workers and customers of Market Basket are fighting for the company to keep on with the business practices that have made it a favorite in the regions that it severs.

Market Basket has actually provided solid service, it seems. Both to its employees (who have been known to willingly and happily stick around for decades) and to its customers. But now in-fighting among the family members that own and operate the corporation is threatening to tear it all apart.

It would seem that the issue at hand is the amount of profit to be made. While the business appears to be profitable to continue comfortably–despite the fact that it pays out profit sharing and other bonuses to it’s employees who are already compensated at an above-average rate and it maintains cheaper prices than it’s competition–one faction of the family seems more interested in a quick jump in profits for themselves.

According to what I’ve seen, they’re interested in getting out of the business altogether by selling it off to one of the huge conglomerates. (None of whom are particularly well known for how they treat their employees and who Market Basket is currently beating in most price categories, too.) Through some semi-questionable maneuvering, they’ve managed to oust the CEO who’s been behind the last few decades of sustained business and good-will.

This, of course, has employees and customers livid. Neither group wants to lose the benefits they have–benefits that don’t seem to be hurting the sustainability of Market Basket’s business model.

They’re doing what few can sensibly do against questionable corporate action–they’re standing up to it.

They can do it because the corporation in question is comparatively small and there are many other options for the goods they provide.

There is serious ability to vote with your dollars.

This is not the case with Comcast, which already controls nearly a third of the country’s cable and Internet service and is poised to merge with Time-Warner Cable, the second biggest cable and Internet provider.

It would take millions of people to stand up to just one of those companies. Tens of millions to really make a difference. And the only other real options in most areas for solid Internet service (let alone television service) are generally rated just as bad and engage in the same practices (former phone companies like Verizon and AT&T).

That’s not a market that a small population can have an impact on. Not without destroying their own lives in the process.

And so, unless there’s government intervention of some sort (this would be the importance of the FCC supporting Net Neutrality, among other reforms and safeguards), the people are just stuck with whatever the not-quite-monopolies feel like handing out.

So that’s kind of the state of things and it annoys the hell out of me.

Mostly because I have no real solution that can be implemented.

Anyway, all that and more in the feed below…

Good Ol’ Al, Water Woes in Detroit, Old Blood, Workplace Hijinks, and Some Good Ideas

This entry is part 66 of 100 in the series Today's Tidbits

I’m really not sure where my evening went.

I got home and sat down in front of the computer. Watching the piled up YouTube videos from my feed, and started working on a few different things. At some point I know I made it through another episode of Salem on Hulu…

But, really, I don’t have a whole lot to show for whatever work I did. That’s one of the more frustrating things about the work I do. The progress is sometimes utterly invisible until right near the end.

Then everything suddenly pops right out.

It’s a bit disheartening at times and utterly frustrating when trying to prove that there’s actually things being done (to yourself or others). Sure there’s code and a few adjusted things here or there, maybe a new piece of content (Hey! That’s something! Right?)… but, ultimately, nothing that looks all that impressive.

Regardless of what effort was put into it.

All the planning and experimentation and research just kind of is. Not flashy, not always in a form that anyone would actually understand even if you could show it to them. But it’s there… and its important… and, some of it, at least, is now more done than it was before.

I think.

This is a problem that I think is somewhat unique to writers and coders. Visual artists can end up with sketches and piles of crumpled paper covered in attempts. People building physical objects end up with scrap material and prototypes and callouses. Those of us who just type? We have hours of “lost” time… and then we have a finished, working, project.

Usually just in time to have revisions that need to go into place.

Come to think of it, my day at the office was exactly like my evening at home.

~sigh~

I think I may need a vacation…

On with the feed…

Awesomecon Flashback, Modified Mario, Elegance, Ramone-less, and Various Other Bits of Stuff from the Weekend

This entry is part 61 of 100 in the series Today's Tidbits

The weekend wasn’t anywhere near as productive as it should have been.

Sure, I finished off another canceled series or two from my Hulu queue and finally got around to a couple of movies I’ve been meaning to watch for years. Even read things that weren’t being displayed on a screen (I think we call them “books”). But there was more I probably should have done.

There’s a big difference between “should” and “could”, though. I don’t think I legitimately could have been much more productive. I needed the break, as seems to be the case often. Life in the “regular” world by a “normal” schedule just grinds me down more now than it ever has before.

I know there are reasons for that. I’m working through them as best I can. But, well, it’s slow going.

So, instead of being as productive as I “should” be, I do what I can when I can and learn to live with that.

But, there were still a lot of fun links to be had over the past four days.

Here’s hoping you enjoy them.

 

X-Men, Marshmallow Men, Puberty, Fire Phone, Isolation, and the Clown Motel of Your Nightmares

This entry is part 48 of 100 in the series Today's Tidbits

Technically, I’m still in the middle of my last big road trip.

See, the plan was, after quitting my job at the newspaper up in rural NY (with nothing else lined up), I was going to cruise down to Atlanta for Dragon Con that year, then continue on down to Florida for a little while, bounce back up North (stopping to visit people I knew from college who were in the DC area), then up through northern New York, across the top of the country, down the West Coast, and then back east via a southern route that would let me hit Florida and DC again.

I’ve kind of been “stuck” in the DC area for the past decade. Never did make it all the way back to the northern New York bit. (Even though I’ve been back to my home town nearly two dozen times.)

So, technically, still in the middle of that trip.

Over the past week, two road trip ideas have come up. One, a return to New Orleans with some of the people I was with the last time I was there (back in 1993). The other, prompted by the Clown Motel item in today’s feed, with some new(er) friends who I know are good for adventure (and share a quirky, twisted, sense of humor).

I’d like to say both of those will happen.

But the last bunch of road trips I’ve tried to do have fallen short of actually being do-able. Mostly for financial and scheduling reasons. Sometimes, the problems aren’t even mine (though lately, they really have been).

Sure, I’ve managed a Dragon Con trip or two in the past decade… but not recently. And there was that one trip out to the Jersey Shore (which only happened because a friend has a house there and a bunch of us were heading out from the DC area). But, other than those rare exceptions and the trips home for holidays, my wanderlust has been seriously unsatisfied.

I like travel. I really, really do. What I don’t have is one of these three things at any given moment: time, money, or traveling companion(s).

Currently, money is tight and I have no paid vacation. I do, though, have a handful of people willing to go on two different trips. A while back, I had time and people, but seriously lacked money.

It feels like I really can’t win.

Not that that’s going to stop me from continuing to dream about these trips and trying to pull off miracles so I can do them.

Miracles are just few and far between these days.

(As are teleporters… which would really make all this a moot point.)