Different Goals, Different Tactics

When I set out to do this 100 day challenge of producing a vlog a day, the only real goal was to create.

Once upon a time, I had intentions of doing a lot more with both blogs and vlogs. While ramping up for that (aborted) plan, I did a lot of reading and research about how to make those things actually work. And by “work” I mean “make enough money to live off of.”

There are a lot of sometimes conflicting bits of advice out there when it comes to such things. Three or four entire industries focus on different aspects of the problem of profitability. Some eschew the idea of profitability completely and tell you to look elsewhere to make a living (they’re generally wrong… and trying to sell you something else).

Vlogging and blogging are key tools in today’s marketplace. Video content (of all types) is a huge asset to any company or campaign. Heck, television has been big business for well over two generations now… if that doesn’t speak to the power (and profitability) of video content, I don’t know what would. (Maybe the YouTubers pulling in six figures in advertising share?)

I’m not marketing this vlog. It’s nowhere near polished or focused enough to warrant the effort that would need to go into making it an earner in any way.

But if you want the only advice that matters for making something successful, here it is:

  1. Create Awesome Stuff
  2. Talk about the Awesome Stuff you’ve created
  3. Keep other people talking about your Awesome Stuff

It is that simple.

Not that any of that is easy, mind you… but it is that simple.

So, regardless of what you want out of it the first step is always creating something. It likely won’t be awesome at first. That’s okay. Just get used to it. Get into the habit of doing something. Then make it awesome.

And then, eventually, you can maybe make a living doing it.

If that’s what you want.

Listen to me ramble on about such things in today’s vlog.

Don’t forget that you have some say over what goes on for the next 100 days… click the big green button below here to get to the page where you can submit topic suggestions and questions (so I know what kinds of things you want to see go on in these videos).

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About Kier

I've been on the web since about 1994. I have a background in a lot of things, including a five year stint as a journalist and over a decade of helping people get their message out to the world.

I write on a number of subjects--everything from relationships to personal development to politics and every day life. I hope you get something worthwhile out of it.

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